Mixed-methods ·
Cross Fields ·
Prioritize Users

Trained in the social sciences, I bring a strong foundation in both quantitative and qualitative research. I've applied these methods across market research, tech, and nonprofits. Different fields, but always with the same focus: understanding people and turning research into actionable insights.

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Portrait of Shuhan Wen on a sunlit colonial street

Selected Projects

Baidu Netdisk desktop file manager interface on a laptop
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FEATURED

Baidu Netdisk - Redesign Research

Investigated what made the product’s desktop experience feel outdated, helping drive targeted UI improvements.

  • Mixed-Methods
  • UX Redesign
  • Concept Testing
TeraBox all-in-one AI workspace interface

TeraBox - Key Market User Learning Behavior Research

Explored learning and exam-prep behaviors among users in Indonesia and the Middle East, identifying opportunities for new AI-powered learning features.

  • UX Research
  • All-In-One AI Tool
  • Product Transformation
Next Steps AmeriCorps mentor meeting with a student in a classroomCOMING SOON

Next Steps AmeriCorps - Quasi-Experimental Evaluation

Evaluated the impact of a college mentoring program on participants’ academic outcomes, generating evidence to support grant application.

  • Program Evaluation
  • Nonprofit
  • Higher Education
  • Grant Application
Bottle of a leading cooking oil brand on a kitchen counterCOMING SOON

Leading Cooking Oil Product - Brand & Consumer Research

Conducted comprehensive market research including annual brand health tracking, pricing, advertising effectiveness, and consumer segmentation.

  • Market Research
  • Annual Tracking
  • Brand Funnel
  • Pricing

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